You maintain your car, your house, and even your body, so that each looks good and doesn't stop functioning. Your business website needs maintenance too. The success of your website depends how much attention it gets.
Reasons for Website Maintenance
- Add your new products and services - otherwise visitors won't know you offer these items.
- Fresh material makes visitors return to see what's new - blog or news stories about your industry could make you a go-to source.
- Google gives higher rankings to updated websites so to get better rankings give visitors new and relevant information.
- Visitors can find what they are looking for quickly and easily when your website is well maintained (i.e. all the external links work, images load and emails function).
